TOGETHER WITH WELKOOP, WE PROVIDE GREEN THUMBS THROUGHOUT THE NETHERLANDS.

The creation of online success: together with Welkoop we achieved a turnover increase of 114%, with a translation to more than 150 offline stores in the Netherlands.

For

When

20 June 2012

A CHALLENGING OMNI-CHANNEL PROJECT WITH ON- AND OFFLINE SUCCESS.

Who did we work with?

Welkoop is the store for garden and animal supplies. In addition to their online webshop, the chain has more than 150 stores throughout the Netherlands.

What have we been doing?

A challenging omni-channel project. With an appropriate online strategy, we elevated both Welkoop's webshop and offline stores to a higher level.

What did we accomplish?

The results are remarkable: a turnover increase of 114% for the webshop, 224% turnover growth in Google Ads and an increase of no less than 314% in offline shop visits.

“BY SHIFTING A PART OF THE OFFLINE ACTIVITIES TO ONLINE, A LOT MORE REACH HAS BEEN CREATED DIGITALLY FOR WELKOOP.”

Full funnel approach

How do you make Welkoop - a successful company with 150 stores - an online success? In order to get more results from both the webshop and all the stores, it was important to coordinate the offline and online activities of Welkoop much better. A concrete strategy, making full use of the full funnel and responding to offline activities online in the right way, achieved no less than 114% more online turnover and 7% more offline revenue.

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SEA

Ook hebben we het rendement van de Google AdWords campagnes sterk verbeterd en uitgebreid met nieuwe campagnes. We adverteren onder andere met de nieuwste Google Shopping campagnes, maken we gebruik van dynamische remarketing (remarketing op productniveau) en zetten we Remarketing for Search in.

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845%

ONLINE REVENUE GROWTH

206%

INCREASE IN STORE VISITS

429%

SALES GROWTH GOOGLE ADS

The result

By shifting part of the offline activities to online, much more reach has been created digitally for Welkoop. This has led to an increase in both online and offline sales. By responding to online and offline promotions with Google Ads, the number of physical and webshop visits has also increased. With greater support for digital marketing and the O2O transition, we have achieved an online revenue increase of 114% and an offline revenue increase of 7%.

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Conversie verhogen

Meer bezoekers is één, ze moeten wel converteren. Daarom hebben we ons ook ingezet om het conversiepercentage van de website te verhogen. In dat licht hebben we Toolnation ondersteund in de realisatie van een nieuw design.

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Resultaat

Samen met Evoworks heeft Toolnation een enorme groei doorgemaakt. De maandomzet (juli 2015) is met 845% toegenomen ten opzichte van de maand juli 2012, waarin Evoworks de werkzaamheden net startte voor Toolnation. Eveneens is het rendement sterk verbeterd. De omzet vanuit Google AdWords is meer dan vertienvoudigd terwijl de kosten slechts drieënhalf keer zo hoog liggen. Elke geïnvesteerde Euro levert hedendaags dus significant meer op. Tot slot is er een duidelijke groei te zien binnen de organische bezoekers dankzij de vele goede posities die we behaald hebben voor Toolnation. Zoek online naar gereedschap en u zult zien dat Toolnation hierin diverse topposities heeft bemachtigd.

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+31 85 2100 818 info@evoworks.nl