TOGETHER WITH WELKOOP, WE PROVIDE GREEN THUMBS THROUGHOUT THE NETHERLANDS.

The creation of online success: together with Welkoop we achieved a turnover increase of 114%, with a translation to more than 150 offline stores in the Netherlands.

For

When

10 September 2019

A CHALLENGING OMNI-CHANNEL PROJECT WITH ON- AND OFFLINE SUCCESS.

Who did we work with?

Welkoop is the store for garden and animal supplies. In addition to their online webshop, the chain has more than 150 stores throughout the Netherlands.

What have we been doing?

A challenging omni-channel project. With an appropriate online strategy, we elevated both Welkoop's webshop and offline stores to a higher level.

What did we accomplish?

The results are remarkable: a turnover increase of 114% for the webshop, 224% turnover growth in Google Ads and an increase of no less than 314% in offline shop visits.

“BY SHIFTING A PART OF THE OFFLINE ACTIVITIES TO ONLINE, A LOT MORE REACH HAS BEEN CREATED DIGITALLY FOR WELKOOP.”

Full funnel approach

How do you make Welkoop - a successful company with 150 stores - an online success? In order to get more results from both the webshop and all the stores, it was important to coordinate the offline and online activities of Welkoop much better. A concrete strategy, making full use of the full funnel and responding to offline activities online in the right way, achieved no less than 114% more online turnover and 7% more offline revenue.

Asymmetrical-Image Asymmetrical-Image
Azerty groot

Verrijken van productdata

De tweede uitdaging bij Azerty was dat de beperkte productinformatie die in de feed stond zorgden voor een lage kwaliteitsscore van de advertenties. Tegelijkertijd konden de productgegevens niet verrijkt worden door data uit het CMS. Hierdoor werden de shopping advertenties slecht vertoond. Om de zichtbaarheid te boosten én gebruik te maken van de unieke productinformatie op productpagina’s hebben wij gebruik gemaakt van aanvullende feeds en feed regels. Dit zorgde ervoor dat we Google konden voorzien van kwalitatieve productkenmerken voor de overgrote meerderheid van de producten van Azerty.

Asymmetrical-Image Asymmetrical-Image Asymmetrical-Image

81%

ONLINE REVENUE GROWTH

104%

INCREASE IN STORE VISITS

94%

SALES GROWTH GOOGLE ADS

The result

By shifting part of the offline activities to online, much more reach has been created digitally for Welkoop. This has led to an increase in both online and offline sales. By responding to online and offline promotions with Google Ads, the number of physical and webshop visits has also increased. With greater support for digital marketing and the O2O transition, we have achieved an online revenue increase of 114% and an offline revenue increase of 7%.

Asymmetrical-Image Asymmetrical-Image Asymmetrical-Image

Newsletter

Questions? Feel free to reach out!

+31 85 2100 818 info@evoworks.nl