for more info on the different types.
It doesn't matter what the goal of your webshop is. Web analytics is essential in optimizing your e-commerce environment. Are you ready for the next step in your web analytics or do you need a complex Google Analytics solution? Feel free to challenge us!
Web analytics is the basis for conversion optimisation within webshops and marketing channels. To give you clarity in progress and KPI's, we convert the enormous amount of data your webshop collects into clear reports. The data helps us to adapt our strategy and activities to the behaviour of your visitors.
CONVERTING DATA INTO CONCRETE OPTIMISATIONS
We start with the development of a measurement plan. As a webshop, you will, of course, collect a lot of information. Together we determine which KPI's you want insights into in order to improve your results. Based on this, we set up Google Analytics. Sometimes in collaboration with your technical party, sometimes by using Google Tag Manager. After the setup, we create 'custom reports' that you can easily analyse and from which you can identify concrete points of improvement.